On behalf of all of us at NYRR, I’m really happy to share with you an announcement that we are making today: New York Road Runners has named Tata Consultancy Services (TCS) the new premier partner of NYRR and the title sponsor of the New York City Marathon, beginning in 2014. This eight-year, year-round partnership will provide unprecedented support for our running community and our overall mission to help and inspire people through running.
On November 4, we’ll say thank you to ING for a terrific decade of partnership and we’ll “retire” the “ING New York City Marathon.” Effective later that day, the baton will pass to TCS and the 2014 Marathon will be known as the “TCS New York City Marathon.”
There was a lot of interest in this opportunity to partner with NYRR and support all of you. TCS won us over with their commitment to our sport, to making a difference in our communities through running, and through their aspirations to help us embrace and use technology in ways to further enhance all we do through our events and programs. We know the CEO well, Natarajan Chandrasekaran, better known as “Chandra.” He’s one of us. A passionate runner who discovered running later in life and has now run five marathons, he’s looking forward to many more miles with all of us.
TCS has been NYRR’s technology consulting partner since 2010. As part of the partnership, in addition to being the title sponsor of the Marathon, TCS is committed to supporting NYRR’s events and programs year round, including each of our 5-Borough Series events and our heritage events, like the Empire State Building Run-Up, the Oakley New York Mini 10K, the Fifth Avenue Mile, and the NYRR Midnight Run. TCS is especially committed to our youth and community programs.
Thank you for your support of NYRR and all that we do. Your commitment has helped to put us in a strong position to create a comprehensive, long-term, year-round partnership with a company that’s closely aligned with our goals—and, of most interest to you, a company that wants to help us enhance your running experience and help us further support the community. Stay tuned following this year’s Marathon, when we can share more details of how this partnership will come to life in ways meaningful to all of you. Together we will keep moving forward, united in our belief in the infinite potential in front of us to jointly help and inspire everyone through running.