Miles for Books is BACK! For the fifth year, NYRR is celebrating Read Across America by converting Mighty Milers mileage into books during the month of March. We’re delighted to inspire your students to run and read through this special promotion again. New for this year, NYRR is teaming up with First Book so teachers can directly choose the titles that will benefit their students.
It’s pretty simple: the more miles your students run in March, the more new books they can earn for their school or classroom library. If they run a half mile twice a week, we’ll send a $75 credit for new books. If they can run more, they can earn even more!
Kids love Miles for Books because it provides them with a way they can give back to their schools. Teachers love Miles for Books because it gives them an opportunity to connect fitness and academics.
So what are you waiting for? Turn those miles into books!
In order to participate and be eligible to receive new books, Mighty Milers sites must opt in to the Miles for Books promotion by February 27, 2015. You may opt in by registering for a free First Book account with this unique link. Please use your school name as your account name, not "Mighty Milers."
First Book is an online marketplace that provides new books and classroom materials for students in need at discounts of 50-90%. If your site does not qualify for a First Book account, you may still participate by opting in through NYRR here. Schools that are not eligible to use First Book will get their rewards through a Barnes & Noble digital gift card.
(Don't have a Mighty Milers program yet? Learn more or apply here. Please note that all spots for Mighty Milers are filled through June 2015 except for schools and organizations in New York City.)
March 1 to March 31, 2015 is the “Promotion Period”. All miles must be logged into STRIDES by 11:59 p.m. EST on April 3, 2015.
There are four (4) reward levels available: $75, $100, $150 and $500. Each reward level will be delivered as a credit to a site's First Book account or as a Barnes & Noble digital gift card. The first three reward levels will be distributed based on a site’s mileage average per student during the Promotion Period, as follows:
To receive a $75 credit, a site's registered Mighty Milers need to average the following each week:
To receive a $100 credit, a site’s registered Mighty Milers need to average the following each week:
To receive a $150 credit, a site’s registered Mighty Milers need to average the following each week:
A site may qualify for only one of the above reward levels, i.e., a site entitled to $100 or $150 credit will not also be entitled to receive the lower level(s) of credits.
GRAND PRIZE: $500 credit!
Only one (1) site will receive a $500 credit. All sites that reach mileage levels qualifying for the $150 credit will be eligible to receive the highest level of a $500 credit. NYRR will contact all eligible schools via e-mail by April 10, 2015, inviting them to submit a statement by April 15 detailing how their school used the Miles for Books Promotion to motivate, increase, or enhance March running sessions and, if they wish, photos of their students running or showing enthusiasm for the promotion (the "Submission"). The selection of the site to receive the additional $350 credit, for a total of a $500 credit, will be made by a panel of senior staff of NYRR's Youth and Community Services Division, based on the panel's evaluation of all eligible sites' mileage averages and the sites' respective Submissions.
NYRR reserves the right to reject any Submission for any level of books that, in its opinion, was not properly submitted.
NYRR will alert winning sites by e-mail on or before May 1, 2015.