Our Core Values


We are driven by a singular vision. We believe that we can change the world through running. This is the dream and the promise that drives us. Running is our favorite sport but it's more than just that. It's also a route to bettering lives, building community, fueling positive social change—and enabling folks to have a whole lot of fun. Since our earliest days, our vision has allowed us to continuously move forward and to challenge the status quo so that we can grow as individuals, as a team, and as an organization.


We strive to do our best and be the best. Call us overachievers. Like world-class athletes, we aim high while still perfecting the basics. We are committed to managerial, operational, and technical excellence so that we can reach the highest level of success. We are humbled by our duty to deliver for each other, for our runners, and for the communities we serve. We push to bring out the best in ourselves while remembering we are nothing without one another.


People are our greatest asset. Like all great teams, we pride ourselves on collaboration and partnership. Every person in our organization is as important as the next, and every voice matters. We actively appreciate each other and all it takes to do what we do. Our approach is inclusive. We invite opposing views to ensure that we always make the best decisions, as individuals and as a team.


Our hearts are all in. We are a crazy passionate group. Each day, we celebrate our love for life and for running. We work hard and we play hard too, recognizing that a balanced life is what keeps our passion alive. For us, this is more than a job—it is an opportunity to inspire and to be a catalyst for change in all the people we touch.


Innovation is in our DNA. It’s our forward thinking that keeps us moving forward. We’re committed to the belief that there is always a better way. We value originality, invention, and creativity, and we encourage these traits by staying open and embracing the entrepreneurial spirit. We trust our instincts, and trust that we know what’s good for one another and for our partners. We lead by confidently knowing where to go.


We love a good challenge. Runners have drive, energy, determination, self-discipline, and willpower. They don’t just welcome challenge; they seek it. So do we. And we apply these same winning qualities to our work. Every day, as a staff and as an organization, we stretch to bring our goals closer—and to keep setting new ones. We recognize that achievement comes in many forms and should always be applauded and rewarded.

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